Pioneer compact car distributor Suzuki Philippines (SPH) fortifies its market footprint in Southern Luzon with a new dealership, Suzuki Auto Batangas.
Strategically located along the diversion road in Barangay Balagtas, Batangas City, the new dealership opened last May 24 and is expected to boost Suzuki’s presence and influence in the area. Much like the recently inaugurated Suzuki Auto Taytay, Suzuki Auto Batangas is categorized as a 3S dealership covering sales, spare parts and services.
“After reaching a great milestone this 1st quarter with the highest sales growth achieved so far by SPH, the whole team became even more inspired to build on our efforts and exceed our previous performance. The relentless support of our valued customers and Suzuki partners motivates us to further improve our services to better serve the Filipino community,” shared SPH Vice President and General Manager for Automobile Shuzo Hoshikura.
Suzuki Auto Batangas is owned by Shaw Motor Plaza Corporation under the direct management of President Felix K. Limcaoco III. The new outlet marks the 40th 3S dealership in the country, which brings to 70 the total number of Suzuki Automobile dealerships nationwide to date.
The new dealership features the well-loved Suzuki units Ciaz and Jimny, the all-time favorite hatchbacks Celerio and Alto, the life utility vehicle Ertiga and the recently launched all-new Vitara. The dealership has 1400 square meters in total floor area with a 6-vehicle showroom display to accommodate more Batangeño motorists and their automotive needs.
“We are happy to be in partnership with Suzuki Philippines and have only positive expectations for our 3S dealership in Batangas. Suzuki vehicles are easy to market because of their unique feature upgrades and top-of-class quality. The growing economy of Batangas City will also help us quickly establish a following for our new dealership,” said Limcaoco III.
Suzuki Philippines believes that penetrating key growth areas outside Metro Manila will not only broaden the company’s market reach but also, and more importantly, help it realize its goal of sharing the Suzuki Way of Life with more Filipinos.