Through the company’s Health, Hygiene and Home programs, leading consumer goods company Procter & Gamble (P&G) Philippines has committed over P4.3 million worth of health and hygiene products to Filipinos as they strengthen their thrust to become a force for good and a force for growth.
With this commitment, P&G recently signed an agreement with the Presidential Commission for the Urban Poor (PCUP) to help improve the lives of urban poor Filipino communities. Under the partnership, P&G will donate over P1.2 million worth of products such as Downy, Pantene and Whisper through the PCUP Caravan.
The PCUP Caravan travels across the country to provide urban poor communities with services such as free business consultation and registration, free medical and dental check-ups, job fairs and other basic assistance.
“As we continue to be a force for good and a force for growth through our brands and programs, our partnership with the Presidential Commission for the urban poor allows us to give back to communities nationwide, improving the lives of many Filipinos,” says P&G Communications Head, Anna Legarda-Locsin
The partnership is part of a long-standing commitment by P&G Philippines to continuously improve the lives of thousands of Filipinos, particularly through health and hygiene whether through its flagship Linis Lusog program or hygiene product donations.
Earlier this year, P&G held the Manila Service Center (MSC) Family Day for employees under its Global Business Services unit and their families. During the celebration, they were challenged to collectively reach 1.5 million steps to be able to donate P1.5 million worth of health and hygiene products to external organizations. At the end of the internal event, the employees were able to achieve more than twice the target with 3.1 million steps, which was then matched by P&G.
The P3.1 million worth of products went to three local organizations, namely: Child Hope Philippines, People Engaged in People Projects Foundation, Inc. (PEPPI), and Save the Children Philippines.
The MSC Family Day Steps Challenge was one of the initiatives under P&G’s CSR umbrella program called “RISE”, which stands for “Responsive Initiatives for Sustainability and Empowerment” that enables the company and its employees to contribute to nation-building focused on three key areas, Health, Hygiene and Home, Women Empowerment and Diversity & Inclusion, and Environmental Sustainability.
Healthy Lives with Safe And Clean Water
Aside from hygiene product donations, providing clean water especially in times of disaster continues to be a P&G global priority through its Children’s Safe Drinking Water Program. Established in 2004, it aims to give 25 billion liters of clean drinking water by 2025, enabling families and children all over the world to build healthier and better lives.
The program operates in 92 countries worldwide, providing displaced families the P&G Purifier of Water powder packets that filters 10 liters of dirty, potentially deadly water into clean drinking water in 30 minutes with only a bucket, a spoon and a cloth. The portable, highly effective, and low-cost innovative product was developed in collaboration with the United States Centers for Disease Control and Prevention.
Acting on quick response to the recent earthquakes in Mindanao, P&G donated 1,300 boxes of the purifier to Kidapawan City and the municipality of Tulanan through its partner World Vision. Over 1,000 families were given access to safe, clean and potable water during times of immense need.
“P&G believes that collective action is important as we serve our employees, business partners, communities, governments and the broader world around us. As we continuously improve lives in key areas such as health, hygiene and home, we will continue to champion innovation and collaborate with our partners and the public,” adds Locsin.